Figures (3)  Tables (3)

    • Figure 1. 

      Likert scale likelihood mean ratings of using the Educational and Career Pathways framework and the Occupational Skill Qualifications frameworks in the floristry industry survey across all respondents.

    • Figure 2. 

      Percentage distribution of respondents' likelihood (1 = Very unlikely, 5 = Very likely) to adopt the Educational and Career Pathways framework in the floristry industry survey.

    • Figure 3. 

      Percentage distribution of respondents' likelihood (1 = Very unlikely, 5 = Very likely) to adopt the Occupational Skill Qualifications framework in the floristry industry survey.

    • Stage Recipients % Progression
      Total emails sent 5,558 100%
      Emails opened 1,640 29.5%
      Clicked on the survey link 302 18.4% of openers
      Completed responses 123 40.7% of those who clicked

      Table 1. 

      Engagement funnel breakdown of the floristry industry online survey sent to American Institute of Floral Designers (AIFD) members evaluating the Educational and Career Pathways and Occupational Skills Qualifications frameworks.

    • Demographic categories Count Count N %
      Gender Male 36 25.2%
      Female 107 74.8%
      Age 18−30 8 5.6%
      31−40 15 10.5%
      41−50 22 15.4%
      51−60 55 38.5%
      61−70 41 28.7%
      71 or over 2 1.4%
      Education High school diploma or GED 14 9.8%
      Some college, no degree 32 22.4%
      Associate's degree 14 9.8%
      Bachelor's degree 55 38.5%
      Graduate degree 28 19.6%
      Job position in the floral industry (select the most appropriate position title) Wholesale floral designer 1 0.7%
      Retail floral designer 14 9.8%
      Freelance floral designer 25 17.5%
      Floral manager 14 9.8%
      Floral design educator/researcher 23 16.1%
      Retail florist 36 25.2%
      Wholesaler/importer 1 0.7%
      Supplier/manufacturer 2 1.4%
      Grower 1 0.7%
      Event-only florist 11 7.7%
      Studio florist 2 1.4%
      Floral business owner 6 4.2%
      Others 7 4.9%
      Working experience in the floral industry (years) 0−5 21 14.7%
      6−10 11 7.7%
      11−20 21 14.7%
      21−30 22 15.4%
      31−40 45 31.5%
      41 or over 23 16.1%

      Table 2. 

      Socio-demographic breakdown of members of the American Institute of Floral Designers who responded to a floral industry survey evaluating the educational and occupational skill qualifications frameworks.

    • Core knowledge
      and skills      		 Number Mean Std Dev F test
      (p-value)z
      Junior Floral Designer Customer Services 143 6.0839 a 1.1290
      Floristry Practices
      		143 5.6224 ab 1.3830
      Support Services
      		143 5.5455 ab 1.3621
      Floral Design Skills 143 5.3846 bc 1.4483
      Design Skills
      		143 4.8042 cd 1.6795
      Horticultural Sciences
      		143 4.5874 d 1.6373
      Education and Training
      		143 4.5524 d 1.8677
      Business Skills
      		143 4.2378 de 1.7073
      Professional Presentation Skills 143 3.8252 ef 1.9728
      Event Planning and Designing Skills 143 3.4895 f 1.7757
      38.4332
      (< 0.0001**)
      Floral Designer
      		Floral Design Skills 143 6.5315 a 0.6587
      Design Skills
      		143 6.2448 a 0.9361
      Floristry Practices
      		143 6.2168 a 0.8892
      Customer Services
      		143 6.2098 a 0.9483
      Support Services
      		143 5.7343 b 1.1066
      Event Planning and Designing Skills 143 5.6434 b 1.1032
      Business Skills
      		143 5.5734 b 1.2361
      Horticultural Sciences 143 5.4336 b 1.3192
      Education and Training
      		143 5.4196 b 1.5941
      Professional Presentation Skills 143 4.8881 c 1.8992
      24.2116
      (< 0.0001**)
      Senior Floral Designer Floral Design Skills 143 6.7413 a
      		0.5401
      Customer Services
      		143 6.5804 ab 0.6860
      Design Skills 143 6.5734 ab 0.6660
      Event Planning and Designing Skills 143 6.4755 abc 0.7490
      Floristry Practices 143 6.4755 abc 0.8034
      Education and Training 143 6.3846 bc 0.8469
      Professional Presentation Skills 143 6.3147 bc 1.0576
      Business Skills
      		143 6.2238 cd 0.7638
      Support Services
      		143 6.1889 cd 0.8717
      Horticultural Sciences 143 5.9301 d 1.2256
      11.0482
      (< 0.0001**)
      Master Floral Designer Design Skills 143 6.8811 a 0.4194
      Floral Design Skills 143 6.8741 ab 0.5798
      Event Planning and Designing Skills 143 6.7413 abc 0.5530
      Floristry Practices 143 6.7413 abc 0.7191
      Education and Training 143 6.6503 abc 0.7984
      Professional Presentation Skills 143 6.5944 abc 1.0294
      Customer Services
      		143 6.5804 bc 0.8592
      Business Skills 143 6.5105 c 0.7587
      Support Services 143 6.4755 c 0.9482
      Horticultural Sciences 143 6.4615 c 1.0732
      5.3069
      (< 0.0001**)
      z Single (*) and double (**) asterisks are used to denote significance at the 0.05 and 0.01 levels, respectively. Levels not connected by the same letter are significantly different.

      Table 3. 

      Importance ratings of core competencies applicable to junior floral designers based on responses to a floristry industry survey evaluating the educational and occupational skills frameworks via a balanced Likert scale with ratings ranging from: 1 = Not at all important, to 7 = Extremely important.