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1998 Volume 13
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RESEARCH ARTICLE   Open Access    

Agent-mediated electronic commerce: a survey

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  • Software agents help automate a variety of tasks including those involved in buying and selling products over the Internet. This paper surveys several of these agent-mediated electronic commerce systems by describing their roles in the context of a Consumer Buying Behavior (CBB) model. The CBB model we present augments traditional marketing models with concepts from Software Agents research to accommodate electronic markets. We then discuss the variety of Artificial Intelligence techniques that support agent mediation and conclude with future directions of agent-mediated electronic commerce research.
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    ROBERT H. GUTTMAN, ALEXANDROS G. MOUKAS, PATTIE MAES. 1998. Agent-mediated electronic commerce: a survey. The Knowledge Engineering Review. 13:82 doi: 10.1017/S0269888998002082
    ROBERT H. GUTTMAN, ALEXANDROS G. MOUKAS, PATTIE MAES. 1998. Agent-mediated electronic commerce: a survey. The Knowledge Engineering Review. 13:82 doi: 10.1017/S0269888998002082
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RESEARCH ARTICLE   Open Access    

Agent-mediated electronic commerce: a survey

  • Published online: 04 April 2001
The Knowledge Engineering Review  13,  Article number: 10.1017/S0269888998002082  (1998)  |  Cite this article

Abstract: Software agents help automate a variety of tasks including those involved in buying and selling products over the Internet. This paper surveys several of these agent-mediated electronic commerce systems by describing their roles in the context of a Consumer Buying Behavior (CBB) model. The CBB model we present augments traditional marketing models with concepts from Software Agents research to accommodate electronic markets. We then discuss the variety of Artificial Intelligence techniques that support agent mediation and conclude with future directions of agent-mediated electronic commerce research.

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    ROBERT H. GUTTMAN, ALEXANDROS G. MOUKAS, PATTIE MAES. 1998. Agent-mediated electronic commerce: a survey. The Knowledge Engineering Review. 13:82 doi: 10.1017/S0269888998002082
    ROBERT H. GUTTMAN, ALEXANDROS G. MOUKAS, PATTIE MAES. 1998. Agent-mediated electronic commerce: a survey. The Knowledge Engineering Review. 13:82 doi: 10.1017/S0269888998002082
    shu

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